Sydney based creative Basra Ajeh is the future of Gen Z fashion. With a “more is more” aesthetic, Basra has built her online following by curating her iconic colourful style, and established
herself as one of the country’s leading modest fashion influencers.
She expresses her minimalist approach to maximalist style not only in her outfits, colour-blocking her sunglasses, gloves and hijab, but also in her interior styling choices. Her Sydney apartment
is bursting with eclectic interior pieces that make Gen Z swoon.
Basra has collaborated with leading global and local brands such as H&M, UNIQLO, L’Oreal,
The Iconic, Sportsgirl and Pandora, and even featured on a global
Asia-Pacific in-store campaign for Sephora.