As the trend of podcasts continues to rise, Day Mgmt have expanded their branded offerings beyond partnerships within our leading talent podcasts, and continue to produce mini series for brands direct.
This week, Beyond Play by Fisher Price went live – available both on Spotify and Apple Podcasts.
Hosted by Sophie and Jayde of Beyond the Bump podcast, the pair seek to unravel the expectation of ‘perfect parenting’, and explore the role of play within childhood.
The 5 part series interviews Fisher Price’s own Play Lab experts to showcase all of the educational design within everyone’s favourite toys, and they also interview some famous Mums along the way to share their own parenting highs and lows.
The podcast, produced by Day Mgmt, also calls on Sophie and Jayde’s loyal following who contributed their own stories to the ‘Parent Confessions’ and ‘My Kid Did What?!’ segments.
Beyond Play debuted at #2 on the Apple Podcast charts within Kids & Family, and has already amassed thousands of downloads weeks after launch.
We can’t wait to continue this relationship with Fisher Price and Beyond the Bump – look out 2021!