It’s the most wonderful time of the year!
This November and December, Day Mgmt saw the largest influx of Christmas campaigns in the agency’s history. With so many brands looking to spread the Christmas cheer across our fashion, family and lifestyle influencers as well as our podcast arm, our talent were ready to deck the halls with brand giveaways, Christmas photoshoots and festive content.
Day Mgmt arranged a special giveaway series with Shameless podcast, showcasing their own ’12 Days of Shameless’ that saw a major prize pack gifted to a follower for the first 12 days of December. Podcast fans walked away with massive MECCA gifts, cases of Bertie Cider, Cotton On holiday packs and more that saw over 60,000 entries!
Rachel Watts had a festive photoshoot with Cotton On Body featuring her two gorgeous boys, Harry and Harvey that featured in store to promote their pyjama range. Harris Scarfe appointed Jess Dempsey to show us all how to style the tree featuring their range of decorations. It was a shopping centre delight with Eastland, Uni Hill Factory Outlet, Highpoint, Northland and Chadstone all engaging our talent to promote their end of year offerings and Christmas children’s events.
The Body Shop selected the one and only Flex Mami as their Christmas campaign ambassador, to rewrite Mrs Claus’ story and giving her the Christmas clout she deserves. This saw Flex appear at numerous Sydney Body Shop stores for meet and greets with fans, as well as a high profile media event, hosted by Zara and Michelle of Shameless of course!
And it wouldn’t be Christmas without a feast of course. We loved working closely with Coles, who flew MasterChef’s Khanh Ong up to Sydney for their Christmas product launch and worked closely with Sarah Davidson, Jess Dempsey, Sarita and Brodie Holland to profile their mouthwatering range of festive treats and favourites for December 25. The Real Dads of Melbourne continued their ambassadorship with Woolworths and brought us a feast to inspire, and also showcased Darrell Lea’s chocolate offering that anyone would be lucky to find in their Christmas stocking.
These are just some of the highlights from our Day Mgmt Christmas campaigns, and it’s a Christmas miracle we could pull them all off! Check out some of the festive action from some highlights below: