We are so excited to welcome Jess Dempsey , also known as the founder of successful Australian fashion blog What Would Karl Do?, to the Day Management family! Jess a self-proclaimed Melbourne coffee snob, shoe-addict and Chanel lover, as well as a mother of three cheeky boys – Aston (7), Will (4) and Freddie (1).

Jess is incredibly multi-talented and has a background as a Visual Merchandiser and Celebrity Stylist, and started her blog in 2010 as she was able to continue her love for fashion and styling journey and wanted to share it with others. What Would Karl Do? was born and the name reflects the inspiration Jess would take from Karl Lagerfeld and the house of Chanel when putting an outfit together from the beginning of the blog.

Over the past 8 years, What Would Karl Do? has grown rapidly as is now a recognisable brand with Jess as its face, and has worked fashion weeks internationally, featured in campaigns and notable Australian brand ambassadorships and has recently delved into media presenting for the likes of David Jones and Pacific Werribee (Styling sessions) and recently she hosted the St Cloud Label Spring/Summer 2019 collection preview.

As Jess’ fashion journey evolved, her blog and personal life have now shifted to her as a mother of three boys, Jess prides herself on being uplifting and inspiring her loyal audience, she now uses her platform to be authentic and honest about her journey through her three pregnancies, maternity style and birth, and today as a fashionable and busy mother.

Jess is currently a proud ambassador for the Very Special Kids Foundation and has been for 6 years and recently announced that she will be an ambassador for their Pin & Win campaign at this years Melbourne Cup as the official charity partner of the Melbourne Cup Carnival.

We are extremely excited to welcome Jess and her family Josh and their children, Aston, Will and Freddie to the Day Management family, with exciting brand collaborations to come!

For all Jess collaboration enquires, please email morgan@daymgmt.com.au