The ultimate festival for the beauty obsessed returned with a bang in 2019. Hosted at a shiny new location, MECCALAND transformed into a three-day convention attended by 15,000 beauty lovers in Sydney over the weekend.
A few of our top tier talent played key roles for Meccaland showcasing their talents as hosts, presenters and emcees. Michelle Andrews and Zara McDonald of Shameless Podcast hosted the main stage over the three days, interviewing some of the biggest names in the beauty and lifestyle space. This included A-list guests, with a range from YouTubers, celebrity makeup artists; Chantelle Baker, Max May, brand founders such as everyone’s favourite it girl Zoe Foster Blake with her brand Go-To Skincare, model Rosie Huntington-Whitely, Chloe Morello, Elle Ferguson and more. What a line up! Michelle and Zara brought their journalism prowess to the MainStage asking interesting and innovating questions, and captivating their thousands of guests.
One of our other Day Mgmt superstars, Sarah Holloway was in attendance as an ambassador for FOREO Australia. Sarah attended their brand stand which showcased their new Luna 3 and giving away ridiculous prizes from their ‘active beauty’ themed gym lockers. Sarah also appeared on the MECCALAND main stage on a panel discussing key beauty tips for busy women.
With over 40 of the hottest brands globally, MECCALAND guests were treated to next-level experiences and installations such as prop bubble baths and a ferris wheel – truly cementing its reputation as the Coachella of the beauty world. We can’t wait to see what MECCALAND 2020 brings!