One of Day Mgmt’s favourite times of year, is always in April for the Virgin Australia Melbourne Fashion Festival. The perfect backdrop to showcase all of the new A/W trends, our leading fashion talent were front row for the best VAMFF yet.

As Spencer Outlet Centre ambassador, Jess Alizzi showed how to create a show stopping outfit on a budget, representing the centre’s retailers Glassons, Wittner and TK Maxx. As always, Jess was caught street style by leading publications VOGUE, ELLE and more.

Jacquie Alexander and Kristy Who both partnered with official event partner San Pellegrino. To hero their latest sparkling water collection, the girls rocked their iconic style at the activation, as well as sat front row with the brand to watch the one and only Celeste Barber strut the runway.

Jess Dempsey worked very closely with Westfield Doncaster, one of VAMFF’s leading partners. Jess not only styled her favourite AW trends to be shown in centre billboards, she also styled a series of 3 displays within the centre with a mix of mannequins offering shoppers their dose of fashion week inspiration. Jess also visited Westfield Doncaster’s huge red ferris wheel at VAMFF plaza, which you can check out below.

Finally, as brand partners with Priceline, two of Day Management superstars Sarah Davidson and Flex Mami were selected as models in the Australia-first beauty runway. This saw leading media personalities walk the runway in custom Effie Kats suits and inspiring hair and make up looks. Definitely a highlight. VAMFF 2020 – you will be hard to beat!

Check out these key VAMFF looks from our Day Mgmt talent below: