The Virgin Australian Melbourne Fashion Festival (VAMFF) in 2019 rose to new heights with bigger and better fashion activations, events and runway shows. The Melbourne Exhibition Centre was transformed into the VAMFF Plaza, where the fashionable flocked from March 1 – 10.

Our key fashion talent attended the fashion festival front row, showcasing the latest trends and working with leading national brands.

Jess Alizzi prove her street style cred, working with fashion labels such as ELKA Collective, Seed, Sketchers and Uni Hill Factory Outlet. Her neutral coloured co-ords and on-trend accessories saw her landing on the VAMFF Best Dressed list in both VOGUE and ELLE magazine.

Fresh off the plane from New York, Kristy Who came straight into VAMFF with a range of inspired outfits and looks. Working with leading brands, Kristy showcased Mon Purse’s new bag range at the runways, showcased Mimico’s leading accessories and shoes street style and wore Uni Hill Factory Outlet brands for the latest looks and styles.

Resident cool-girl Jacquie Alexander once again showed off her effortless style, attending every day of the fashion festival in multiple trend setting outfits. Working with a mix of brands and styles, Jacquie styled the latest Voodoo Hoisery pieces for a 90’s nostalgia dream ensemble, rocked Wildfire Shoes kitten heels and slinky Third Form pieces with sneakers of course. Jacquie also landed on both the VOGUE and ELLA Best Dressed list from VAMFF 2019. 

Finally, Tully Smyth also showcased the latest trends amongst the fashionable crowd working with Uni Hill Factory Outlet and Wildfire Shoes, proving that on-trend items and the latest looks can be affordable.