THE REAL DADS
The Real Dads of Melbourne have been leading the family influencer space for almost a decade. Jarrad, Michael and their son Reid were Australia’s first same-sex family influencers, and they
have amassed an incredibly loyal audience who have loved watching the
family grow and evolve over the years.
Their Instagram feed has always been designed to “share their life in tiny squares”, and the family have remained committed to this mission - posting raw and real life updates of
the good, the bad and the hilariously relatable.
The dynamic trio have appeared in large scale campaigns for brands such as David Jones,
Politix Menswear and Officeworks, proving that modern families come in all shapes
and sizes. Jarrad, Michael and Reid have also garnered a lot of media
attention, gracing the pages of the New York Times, the Age
and Domain Review to name a few.